About me…

Currently leading a multi-platform design system and building AI Agents in Crexi. Previously was in Workstream, where I established a design system that increased development efficiency by 30% and took a product from concept to generating $XM in ARR. I'm all about increasing productivity and collaboration for users and the business.

I have worked with both small and large product teams in four countries for clients in different industries, from fintech and e-commerce to health and SaaS marketing.

My background in Finance and Marketing, along with my passion and experience in design, allows me to blend business acumen with user-centric solutions.

When I'm not immersed in the digital realm, you'll find me switching between English, Arabic, and Spanish, facilitating connections—or perhaps simply taking pictures of intriguing doors.

Let's chat! sofannashwan@gmail.com